- 苹果公司在三年多的增长后首次报告收入下降，将其归咎于中国的COVID-19中断和全球消费者需求的疲软。
- 所有地区的销售额都有所下降，其中中国是本季度下降幅度最大的地区。
- 截至12月31日的季度，苹果公司的收入为1172亿美元，同比下降5.5%，低于华尔街的预测。
- iPhone销售额同比下降8.2%，至658亿美元。
- 在所有地区中，大中华区的收入下降幅度最大，同比下降7.3%至239亿美元。
- 其他地区，如日本和亚太地区，也经历了收入的下降。
- 中国的COVID-19干扰和全球智能手机市场的疲软抑制了苹果的假日情绪。
- 中国的COVID-19限制影响了iPhone 14 Pro和iPhone 14 Pro Max的组装，导致出货量下降，客户的等待时间延长。
- 2022年全球智能手机总出货量达到12.1亿部，是2013年以来的最低年出货量，原因是消费者需求减弱、通货膨胀和经济不确定性。
- 苹果公司以需求疲软为由，通知供应商减少第一季度AirPods、Apple Watch和MacBooks的部件制造。
- Apple reported its first revenue drop after more than three years of growth, blaming it on COVID-19 disruptions in China and weaker global consumer demand.
- Sales declined in all regions, with China registering the biggest decrease in the quarter.
- For the quarter ended Dec. 31, Apple’s revenue was $117.2 billion, down 5.5% YoY and missing Wall Street forecasts.
- iPhone sales decreased 8.2% YoY to $65.8 billion.
- Greater China suffered the sharpest revenue decline of all regions, down 7.3% YoY to $23.9 billion.
- Other regions, such as Japan and Asia-Pacific, also experienced a drop in revenue.
- Apple’s holiday mood was dampened by COVID-19 disruptions in China and a weakening global smartphone market.
- COVID-19 restrictions in China impacted iPhone 14 Pro and iPhone 14 Pro Max assembly, leading to lower shipment volumes and longer wait times for customers.
- Total global smartphone shipments reached 1.21 billion units in 2022, the lowest annual volume since 2013, due to weakened consumer demand, inflation, and economic uncertainty.
- Apple has notified suppliers to build fewer components for AirPods, the Apple Watch, and MacBooks for Q1, citing weaker demand.
链接：Apple suffers 1st revenue drop since 2019 on lower demand, China woes - Nikkei Asia